When Instagram first arrived on the social media scene in 2010, it was seen as a new and unique way to share photography with your friends. Since then, the platform has been purchased by Facebook for a cool billion dollars, grown to over 800 million active users and has become an essential part of the social media marketing canon. As a result, Instagram for business is an essential tool that business owners need to learn.
Put simply, if you have a business, you should definitely be utilizing Instagram to grow your online presence. It’s a no brainer–Instagram provides the perfect outlet to advertise your product or service in a way that allows you to target specific audiences in a very cost-efficient manner. Mastering the art of marketing your business is no small task. That’s why we’ve put together the following article detailing the top 5 ways to utilize Instagram for business.
We hope the 5 tips below inspire you to start taking full advantage of Instagram and help your business reach new heights.
1.) Create Quality Content
An Instagram account is only as good as it’s content. One of the best ways to grow your business on Instagram is by creating truly quality content that resonates with your ideal customers. Your Instagram for business account is a direct reflection of your company’s mission and values. If you are haphazardly slapping together cheesy inspirational quotes or using amateur level photography, you are doing your business a disservice and potentially causing more harm than good.
Spend the time to create content that is intriguing and gives viewers a reason to anticipate your posts. A great example here would be providing interesting ‘behind the scenes’ content that gives viewers a glimpse into the process that goes into creating your products. You also can’t go wrong with clean, aesthetically pleasing photos displaying your products. Put some video content out as well to really take your Instagram feed to the next level. Finally, don’t underestimate the importance of creating quality copywriting that incorporates hashtags to caption your posts.