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Tumblr is the new social media kid on the block. Unless you are completely antisocial, approaching 100 or rarely use the Internet, you’ve likely heard of it. Today, the micro-blogging platform hosts 100 million blogs, with users sharing everything from photos and links to music and videos. This makes Tumblr a great place to express yourself and build your brand, whether you’re an individual or a business. Still not sure if Tumblr is for you? Knowing its advantages may help.
5 It’s Easy
One of the biggest advantages of Tumblr is the fact that it is so darn easy to use. Unless you’re a genius capable of mastering anything within 0.5 seconds, you appreciate when technology is easy. Unlike traditional blogging, Tumblr’s platform is tailored for content that is short and sweet. Using preset categories, you can quickly share text, photos, links, quotes, video and music with the click of a few keys. There’s no programming or cutting and pasting required. You simply write or find the content you want to share and click a button to add it to your Tumblr page. It really is that simple. And if the Tumblr community likes what it sees, users can spread the word just as easily by clicking the “Like” or “Reblog” button, sharing your content with others in an instant.
4 It’s Interactive
Tumblr is an extremely active community. Users are opinionated and not afraid to tell you what they think, so long as they find you interesting. The operative word here being “interesting.” That’s why Tumblr is a great place to let your personality shine through. Unlike other social media platforms that may feel a bit stuffy and constricted, Tumblr thrives on creativity. That’s why it’s the perfect place to share your ideas and interests, likes and dislikes, and any talents you may have. In short, it’s the one place you can really be yourself. You’ll be instantly rewarded with a growing fan base, with people commenting and sharing your content, both on Tumblr and across the web. If you have something to say or a skill to share, Tumblr is the place to do it.
3 Ready-to-Go Analytics
Not only does Tumblr have built-in SEO, it now provides analytical tools. Unlike Facebook, Twitter and other social media platforms that offer measurement tools for a price, Tumblr users can incorporate Google Analytics into their blogs for free. There’s that word again. Free. Easy to get used to, isn’t it? By doing this, you can track a variety of information, particularly the source and amount of traffic being delivered to your Tumblr page and any connected websites you may operate. Armed with this information, you’ll be able to improve your blog, SEO and brand visibility whenever necessary. In other words, you won’t be feeling around in the dark for answers. They’ll be right at your fingertips every time you log into your Tumblr account.
2 Great SEO
Like traditional blogs, Tumblr contains lots of content-sharing tools. Posts can be tagged with keywords and are automatically indexed, which makes your Tumblr page easy to find by the mighty and powerful Google and other search engines, driving traffic to your site. This is known as search engine optimization, coveted by people and businesses alike. Good SEO helps build influence and awareness of who you are and what you do, whether you’re a stay-at-home type sharing opinions about the best baby products or an entrepreneur looking to grow your business. All you have to do is make a blog post and Tumblr does the rest. It doesn’t get much easier than that. Who needs business school when you got Tumblr?
1 It’s Free
Who doesn’t like free? To get started on Tumblr, you don’t need to pull out huge amounts of cash, or any cash for that matter. All you need is time. Time to choose from the hundreds of themes Tumblr has to offer and pick the perfect one for you. Once that’s done, Tumblr hosts the blog for free. No bait and switch. No limited time only or trial period. Your blog is free from the moment you create it and it stays that way, whether you post a little or a lot. So once you join the Tumblr family, you can take your time customizing your blog to fit your personality, with each post being uniquely yours.