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Hispanic social networks, or “redes sociales” in Spanish, continue to grow in popularity. Thanks to an abundant number of Internet cafés and the ability to connect to the Web at home becoming more affordable throughout Latin America, anyone can create a social media account as long as he or she has an email address.
LinkedIn is the new resume; the site received almost 10.5 million unique hits per month in Latin America in 2012. According to norfiPC.com, the social network is popular among Latino business owners and those who want to share their professional skills and expertise.
Twitter is the second most popular social networking site in Latin America, with a little over 27 million unique Latin American visitors per month in 2012, according to comScore. NorfiPC.com shares that the micro-blogging site is a hit among Latinos because it’s simple to use and offers quick, real-time information and communication. Twitter is also popular because you can access it on any computer, smartphone or tablet with an Internet connection.
Facebook is the most popular social network in Latin America. Infobae.com reports that the social media site is so popular among Latinos that about 75 percent of time spent online is on Facebook. The site received about 115 million unique Hispanic visitors per month in 2012. From 2011 to 2012, the use of Facebook grew in Latin America by 12 percent, where people spend on average about 460 minutes on the site per month scouring photos, liking status updates and sharing pictures. According to norfiPC.com, Facebook’s popularity comes from its user-friendly interface, real-time communication capabilities and the ability to upload an unlimited number of pictures (because the world needs to see everything your cat does).
According to Alexa.com, Sonico is the “fastest-growing social network in Latin America.” It features proactive moderation, meaning team members verify the legitimacy of new profiles created and the content uploaded. Sonico offers popular applications that you can find on other social networking sites like the ability to upload pictures, photos and videos, play games, participate in groups and send private messages.
MiGente.com is a niche social networking site designed specifically for the Hispanic community. The site has a Facebook-like feel, but lets you customize your profile page in more detail. But MiGente.com is about more than just connecting with friends; it’s designed to help you meet other Latinos for networking, friendship and even dating. All of the posts that you publish on the site are public, so anyone can read and comment on them.