Google+ has to be the most controversial social initiative since… ever. There are those that swear by it and the traffic it drives, including myself. Then there are those that laugh at every mention of Google’s social efforts. Now to be fair, Google doesn’t exactly have a great track record when it comes to social, so some might say the ridicule is in order.
Having said that, my experience with Google+ has been that my posts, which I share (not the same exact wording, but you know…) across Twitter, Facebook and Google+ see significantly more engagement on Google+, especially when we are talking about a visual post (picture, video, etc.).
“Significantly more engagement” has to be the understatement of the century. Let me break it down for you. A picture I will share on Facebook to my few thousand friends and 10k followers (very original concept, Facebook) will get around 50-60 likes and around the same number of comments. Twitter will often generate 30 or so re-tweets and the same number of replies. That same post on Google+ will see over 1000 +1s, hundreds, sometimes 500 shares, and two to three hundred comments. So “Significantly more engagement” doesn’t exactly cover it.
But you see, Google+ has a real problem, or at least a perceived problem. It is not nearly as mainstream as Facebook so people who do give the platform a try, often end up leaving when they can’t find their friends on Google+.
I get the following question at least once a day: “I tried to use Google+, but it seemed the only people who use it are Google employees, Scoble and you. What am I doing wrong?”
Well, here are the five things you didn’t do that would have provided you with the full Google+ experience had you done them: