You might have heard of Aavrani, the cult-favorite beauty brand founded by Forbes “30 Under 30” honoree Rooshy Roy. If you’re dying to see what all the excitement’s about but you’re not sure where to start, the brand is offering a 7-piece Beauty Set that serves as an excellent introduction into its world of Ayurvedic beauty. Here’s why we think this one purchase could inspire a lifelong love affair.
Instead of skin-irritating chemicals, Aavrani was created with plant-based ingredients rooted in the traditions of Ayurvedic beauty, a practice that dates back 3000 years. Core to the collection are standouts like saffron, the legendary flower that must be hand-picked during an annual 2-week harvest; deeply hydrating tamarind seed; and neem, or Indian lilac, a time-honored staple of Indian skincare renowned for its effectiveness against environmental damage and age-fostering free radicals, thanks to exceptionally high levels of antioxidants and carotenoids.
Case in point: Glow-Activating Exfoliator, the world’s first non-staining turmeric mask. Turmeric’s versatile prowess (anti-inflammatory, antiviral, antioxidant) has long made it integral to Ayurvedic medicine. It’s only drawback? Yellow stains. Thanks to Aavrani’s rigorous, innovative approach to traditional balms, that’s no longer a problem.
The entire collection is 100% vegan, with an emphasis on sustainability. Just as important, Aavrani doesn’t conduct any animal testing. With values like that, it’s not surprising that the brand gives a percentage of its annual profits to supporting educational opportunities for young girls in India.
Check out these eye-popping study stats: 100% of Glow Activating Exfoliator users reported even skin tone and complexion. 100% of Healing Rose Clay Mask users reported softer skin. 98% of Balance Restoring Serum users reported reduced redness. Even better: those results were obtained after only three weeks – and many Aavrani rituals can be completed in 5 minutes or less.
Grocery store self-checkout aside, there is nothing more frustrating than discovering a product everyone else seems to love doesn’t work with your skin. Aavrani’s collection is designed to work with all skin types, from oily to dry, and is especially gentle on sensitive skin.
After starting her career in finance, Roy founded Aavrani to regain a connection with her family’s heritage while also pursuing her business aspirations. Achieving balance and harmony, something we all strive for, informs the very heart of the brand, which encourages women to abandon outdated standards, seek inner beauty, and let that beauty shine upon the world.
Although it’s been described as “luxury in a bottle,” Aavrani’s prices aren’t extravagant. Right now, the entire 7-piece beauty set – a $75 value – is only $49. For that, you get Purifying Oil Cleanser, Glow Activating Exfoliator, Healing Rose Clay Mask, Balance Restoring Serum, 2x Moisturizing Hydra-Cream Packettes, and 2x Hair Clips in a holographic bag that’s perfect for taking your rituals with you on the go. More than that, though, you get an entirely new way to think about beauty, inside and out.