As technology evolves, we are finding ourselves in a world where anyone, at any age, can become a “creator” almost instantly. Not everyone is developing apps, but even a blog, Twitter or Facebook provides people with a stage on which they can voice their opinions and thoughts to a public audience. All in all, we can all agree that this is a good thing.
One of the somewhat negative results of this new era is the difficulty in discovery. It is more challenging to find great content because, again, everyone is sharing content. It is difficult to discover interesting people on the web because, well, everyone is on the web. This “problem” is magnified when we are talking about the most competitive space in modern technology. Mobile.
The app stores on the various platforms are absolutely exploding and so many people are either thinking about or actually releasing apps into the wild. Not all those apps are necessary or even worthy of making the cut, but again, Apple aside, it is an open field and anyone can play.
What this means for the consumer is that it is going to be a lot more difficult to find the relevant apps for you, no matter how good the search mechanism in the store claims to be.
What this means for the developer is something a whole lot worse. Good luck getting enough downloads needed to effectively monetize your app. No matter how you choose to generate revenue, you are going to need users and for that, your app has to be discoverable.
“OK, so what is the magic solution to stand out in the App Store, Google Play or any of the other stores in which you download apps? Well, the good news is the principles are all the same. The bad news is, there is no magic, but there are some tips you can follow. Here are five: