Technology has changed so many factors of our day to day lives—things we thought trivial just a decade ago have now been transformed into highly technological aspects of our existence. Making a phone call for example. Or getting from point A to point B. Advertising is yet nothing example.
While advertising used to mean buying a billboard on the freeway and praying the right person would see it and buy your product, it now means reaching your target audience at the right time, in the right place.
Now to be honest, this is not exactly new and was already facilitated by the web and the booming internet advertising industry led by a certain company that starts with a G and ends with an OOGLE.
The thing is, web is so 2012 and the name of the game today is mobile. Same goes for advertising. Based on pretty much any analyst you will ask, mobile advertising in its many forms is expected to take off in the next few years at a pace that is almost unparalleled. The estimated size is between $20 billion and $50 billion (and some say even more) when assessing how big the mobile advertising space will be by 2015.
While the thought of being forced to see ads on your most personal device (your smartphone) might not sit well with you now, just wait, you will soon understand the value, along with billions of other people who will begin to engage with those ads and help the trend grow. Here are five reasons why: