In 2018, we’ve been reflecting on just how much the digital world has changed. In the past two decades, the rise of bloggers, social media stars and online trendsetters has transformed the fashion world, with social media influencers accumulating serious business sway. For years now, the personalities behind our favorite blogs, social media accounts and fashion publications have been our go-to experts for all things sartorial.
In case you’re wondering, the already saturated digital market shows no signs of slowing down. Statista.com reports that the global Instagram market, which is valued at $1.07 billion in 2017, is anticipated to more than double by 2019, reaching an estimated $2.39 billion.
As influencers continue to guide their global audiences, we’d like to give a shout out to a few of our favorites to follow. These leading ladies in fashion have been there for us through it all, for sartorial predicaments of all shapes and sizes. Keeping us informed on fashion’s emerging trends, how to pull them off and inspiring more than a few of our favorite purchases, these fashion elites have been guiding us faithfully all along.
To keep your fashion sense on point this year, here are our Top 5 fashion influencers to follow on Instagram.
5.) The Cool-Girl: Jamie Chung, Actress + Founder of the fashion & lifestyle blog, What the Chung
Publication: What the Chung?
Instagram Handle: @jamiejchung
Instagram Following: 1.1 million
Why You Should Follow Her: In addition to her successful career as an actress, appearing both on TV and in film, the NYC-based fashion blogger deserves a shout out for her fabulous blog, What the Chung? Ever the fashionista, she keeps up with all that’s going on in the fashion world and presents it to us along with her gorgeously styled photoshoots.
On her blog, you’ll find a range of lifestyle topics, ranging from travel advice to up-and-coming luxury lines like Archive Shoes. Plus, you’ll catch glimpses of other celebs, life on-set and regular red carpet outings. Oh yeah, she’s also married to actor Bryan Greenburg and they have an adorable schnauzer named Ewok.
4.) The Girly-Girl: Julia Engel, Founder and Blogger of Style, Beauty + Travel blog, Gal Meets Glam
Publication: Gal Meets Glam
Instagram Handle: @juliahengel
Instagram Following: 1.1 million
Why You Should Follow Her: Engel started her blog back in 2011 during her junior year in college. Her passion project has since gone viral, with a steadily rising following of devoted readers who can’t get enough of her picture-perfect style sense. Even those who don’t stop by her blog regularly appreciate her rose-hued Instagram account, which is brimming with her signature feminine aesthetic. Plus, her photographer husband keeps followers happy with a steady stream of gorgeous photos that are simply as uplifting as she is beautiful.
We like to think of her as the girl-next-door gone absolutely glam. Check out her account to see for yourself!
3.) The Italian It-Girl: Chiara Ferragni, Break-Out Blogger-turned-CEO
Publication: The Blonde Salad
Instagram Handle: @chiaraferragni
Instagram Following: 11.5 million
Why You Should Follow Her: L.A.’s most celebrated Italian import is the break-out blogger and style star, Chiara Ferragni. She began her blog, The Blonde Salad, back in 2009, which went on to earn stand-out praise. With accolades that included being named the “Best Personal Style Blog,” to numerous Bloglovin’ Blogger of the Year awards, Ferragni herself has since earned recognition for her business sense, as well.
She was included on Forbes’ 30 Under 30 list and was named one of fashion’s 500 most influential people in Business of Fashion. With a little one on the way with her partner Federico Lucia, she has stepped into the role of CEO for her blog and opened her own Chiara Ferragni Collection store in Milan. Her account features the latest news, while her photos prove she rocks true It-Girl style.
2.) The Muse: Alexa Chung, Model, Designer, Contributing Vogue Editor
Fashion Label: Alexachung
Instagram Handle: @alexachung
Instagram Following: 2.9 million
Why You Should Follow Her: Sometimes social media followings don’t indicate real-life influence, as is the case with this Brit chick. Her influence far surpasses her 2.9 million Instagram followers, because she’s considered a muse among the sartorial elite.
First scouted to model at the age of 16, she went on to find remarkable success before branching out professionally in multi-faceted ways. In addition to her success in the editorial domain — she is a Contributing Editor at Vogue UK — she has since added the role of “fashion designer” to her CV. After collaborating with clothing line Madewell, she went on to found her own label, Alexachung. Chung is constantly named as one-to-watch, regularly landing on fashion’s best-dressed lists, and is famous for her fabulously “lived-in” hair.
1.) The Fashion Editor-Icon: Sarah Harris, Fashion Features Director at British Vogue UK
Publication: Vogue UK
Instagram Handle: @sarahharrisuk
Instagram Following: 154k
Why You Should Follow Her: Though Harris has the smallest numerical Instagram following, her influence undoubtedly surpasses everyone else on this list. Why? Because she’s a total icon to the purest of fashion-lovers and leaders of the industry. As the Fashion Features Director of British Vogue, she has been a leading “behind-the-scenes” influencer of the fashion community all along. What we’re trying to say is that Harris has been the influencer to our influencers for far longer than you might have guessed. Her subtlety and silent power makes her all the more appealing to us, and a well-known name among fashion editors worldwide.
Fun Fact: Known for rocking a full head of naturally gray hair since the age of 16, we’ll let you be the judge on where the gray hair trend — most recently debuted by Kim Kardashian West — truly originated.
While you’re following these fab fashionistas on Instagram, give us a follow too @TopFiveCom!