However, not only is Beca Alexander a lover of all things fashion, she is also a business-woman and believes taking risks when it comes to launching a company is important. Having started Fashion INDIE from scratch with her husband, Beca shares 5 insightful tips for up-and-coming Fashion Bloggers.
5 Invest in your Content and Branding
“Get a DSLR. Get a web designer. Get a logo. And take time to make sure you’re writing isn’t a grammatical mess.”
4 Be Prepared for Success
“Many bloggers say they can’t believe how big they’ve gotten and are overwhelmed by the requests and perks of being world-recognized influencers. Success comes fast and quick in the world of fashion, beauty and lifestyle blogging.”
3 Don’t Quit
“It’s easy to give up. Especially if you’re not growing quickly enough, or making money. Sometimes it takes a few months to make enough to become a full time blogger, sometimes it takes a few years, sometimes it never happens. Of the millions of fashion bloggers out there, only a few hundred ever get to go full-time.
Dedication is the only thing those at the top of the heap have in common.”
2 Develop Your Character
“If your goal is to achieve the success of Bryan Boy or the Blonde Salad, it’s important to think about your personal brand. Establish a voice.”
1 You’re Now Running a Start-Up
“Write a mission statement, a business plan and create your marketing strategy. Treat your blog like an online business from day one and you’ll increase your following and revenue quickly.”