5 AOL Search
AOL lays claim to 1.3 percent of the global Internet search market, and despite once being known as a bulky Internet service provider, AOL’s news site and search engine are sleek, streamlined, and user-friendly. AOL’s numerous advertising options include text and image ads that can be displayed in search results, on social networks and in AOL’s mail platform.
Ask promotes itself as being the search engine people go to when they have questions they need answers to, and 2.7 percent of the world’s Internet users agreed. You can reach Ask.com users using custom advertising platforms via the Ask Partner Network.
Yahoo, one of the Internet’s first “big” search engines, is still going strong, with a little over 11 percent of Internet users hitting its search bar in 2013’s second quarter. Advertisers can display their ads in the Yahoo Bing Network, as well as traditional text and rich, prominently displayed ads throughout search engine results and partner pages.
Bing, Microsoft’s up and coming search engine that has been steadily climbing the popularity ranks over the past couple of years, has plenty to offer both searchers and advertisers. In June 2013 nearly 18 percent of global Internet users relied on Bing for their searches. For advertisers, Bing offers search-based ads on both Bing and Bing partner sites, and product display ads via the Yahoo! Bing Network, which includes ad displays on eBay.
Google is the world’s No. 1 search engine, with an average of 1 billion searches each day. Google offers multiple options for advertisers, including sponsored search results (above and to the right of standard search results), ads on mobile and tablet devices and ads through Google’s network of sites, including Gmail, Maps, and YouTube.