I’m a big fan of blogging, but you probably already knew that. If you do not blog, you might want to consider it. But before you do, there are some things you have to know and if you don’t pay attention, you might waste some valuable time learning them the hard way.
Blogging, or at least doing it well, requires dedication, like most things in life. In fact, it requires a lot more dedication than most things in life because the Web is flooded with blogs, and people have less patience than ever before, so you need to work harder to build that audience.
Here are 5 crucial aspects of successful blogging:
5 Titles Are the New Good Looks
So you know how some folks like to tell you that they care more about a person’s personality than their external appearance? Well, that might very well be the case, but no one is walking over to someone in a bar because they are a caring and compassionate person. And no one is clicking on a link to read your blog because the article is interesting. What will bring them to your blog is a compelling title.
Whether you are driving traffic from Google or social, titles are the most important part of the content. It is your face to the world, it is super important for SEO, and more importantly, a great title will make someone want to read what you have to say. Choose your titles wisely.
4 “Wait, You Seriously Expect Me to Read That? All of It?”
We live in the ADD generation and we have Twitter to thank for that. People have no time and even if they do, they like to believe they don’t. People also have zero patience and a non-existent attention span. Spit it out! Say what you came here to say, then move on. Don’t write blog posts that are 80% fluff and 20% meat.
Think about what you are trying to say and say it as concisely as possible. I am not going to give you a number of words! Fine, if you twist my arm like that. 500. Max. With the occasional exception. Yes, this post is an exception if you really must know.