5 Privacy? Please. Don’t Make me Laugh:
Zuckerberg announced his new mobile initiative this week, which pretty much put the final nail in the coffin of privacy. Your privacy, as you knew it, is dead. Which means your phone knows what type of content you like based on your apps and web browsing, it knows your gender, your address, your contacts, your taste in photography and in some cases, your preference in food. I mean, if these are not golden opportunities for advertisers to lure you in, then I don’t know what is.
4 Bigger Screens are a Thing:
As the mobile screen increases in resolution, it seems to be increasing in size as well. You know what that means? More room for larger ads. Larger ads = more clicks. More clicks = more revenue for developers and advertisers. You see where I’m going here? This space is going to explode and it has already begun.
3 Is that a Smartphone in your Pocket?
You know where most computers spend their time? On a desk or in a bag. A smartphone pretty much lives in your pocket or in your hand. Boom. Another tremendous opportunity to reach consumers 24/7. Take that, web advertising!
2 That Screen Isn’t Getting any Lower Res:
Screens on phones are now 1080p and anything less is already outdated. That presents a tremendous opportunity for advertisers to serve you high res, engaging, rich media ads that once again will translate into more clicks.
1 Location, Location, and Hyper Location:
Not sure how to tell you this, but you are being spied on by your phone. No, seriously, it is safe to say no other human being knows as much about you as your smartphone. It knows where you are at any given moment of any given day. Now that means many things, but it also means that the grocery store you are walking by right now knows you are there if it has embraced hyper local mobile advertising. That means, hypothetically speaking, you can get an exclusive promotion for just walking by. What that also means is that the relevancy of advertising is about to reach a whole new level that traditional and even internet advertising could only dream of.
If you are a brand or an advertiser and you have not figured out just how much potential there is in mobile advertising, now’s the time! It’s not too late, but we are getting there.