Now here’s the thing. Contrary to popular belief, the current breakdown of the market will most definitely not remain the same for the next few years. I have said this many times, but I will keep saying it until people understand that this space is too young for anyone to be too late to the game.
It is not too difficult to remember when companies like HP, Microsoft, Nokia and Palm completely dominated the mobile space. “Apple? You mean that computer company that makes cute ads and charges a premium for their closed OS?” What does that have to do with my Palm Treo, which by the way, rocks the house?” (Is that how we talked back then?)
So things change and the first company to be affected by the fast-moving mobile space, in my opinion, is going to be Apple. It has already started. Mobile market share is down. “Apple doesn’t care about market share. They care about mind share and revenue.” I know, I know, but guess what? Samsung and Google are catching up on those fronts as well.
The only way Apple will not fall behind is if they move faster than the industry and that has not been the case for the past year. In the upcoming WWDC event, Apple has to make some bold moves. Here are five examples of products I think Apple should announce if it wants to maintain some sort of dominance: